Essio Floridi is an executive with over 20 years of experience in the advertising industry. He has a degree in economics from USP, an MBA in Services Marketing from ESPM and Strategic and Economic Management of Business from FGV. He started his career in Milan (Italy) in 1998 and, back in Brazil in 2000, he worked as Digital Media Director for 2 years both at JWT and AgênciaClick. As a vehicle professional he was Sales Manager at Yahoo! Brazil from 2004 to 2009 and Digital Media Advertising Director at Globosat for 6 years. In 2016, he assumed the position of Country Manager at Tradelab (French programmatic media startup) where he remained until 2020, when he assumed – within Samsung Electronics – the position of Sales and Operations Director Latin America, of the new Samsung Ads business unit (Ominichannel advertising solution from Samsung) implemented upon your arrival.